Tag Archives: Marketing

Prior Comments Can Haunt You

Developing an online presence is an effective way to establish your professional brand, expand your network, and create opportunities. In fact, many writers now consider an online presence to be an essential — not optional — component of a candidate’s portfolio. One of the questions that often comes up is about “youthful indiscretions.” What about… Read More »

Effective Networkers are Givers

A lot of networking sounds, in effect, something like this: Hello, I’m looking for a job. Do you have any openings? Too many people approach networking as an opportunity to get something they need — usually a job — and when the need is fulfilled, they quit networking. It’s all about ‘getting’. True networking, however,… Read More »


Virgin America has a new business partner — a two-year-old upstart ad agency aptly called Anomoly. The agency did not win the contact by pitching a traditional marketing campaign of slogans and 30-second commercials. Instead, the agency offered to “partner” with Virgin America by offering product design, strategic consulting, and other services in exchange for… Read More »